Top Beauty Retail Apps on Android in South Africa: Q1 2025

In the first quarter of 2025, the top beauty retail applications on Android in South Africa showcased varied performance trends, as reported by Sensor Tower.

VILLA FRAGRANCES experienced a notable increase in weekly downloads, starting from 136 and peaking at 572 by mid-February, before declining to 214 by the end of March.

The Think Dirty app showed fluctuating weekly revenue, reaching a high of $45 in early March. Downloads saw a significant rise, beginning at 220 and peaking at 599 in late February. Active users also increased, growing from 1.6K to 2.9K by the quarter's end.

Standard Skin & Beauty maintained a steady increase in downloads, starting at 232 and reaching 335 by the end of March.

For StyleKorean, downloads were modest, beginning at 31 and peaking at 95 in March, while active users showed a rise from 216 to 311 during the same period.

Lastly, perfume co demonstrated growth in downloads, starting from a single download and increasing to 105 by the end of March.

These insights reflect the dynamic nature of the beauty retail app market in South Africa, with more detailed analytics available through Sensor Tower.